Xiangyang Daily (Han Xiuyan, the All-media Journalist, and Cao Yue and Li Yonghao, the Correspondents) On September 24, the journalist learned from a press conference that Yuliangzhou in Xiangyang, Hubei Province, is capitalizing on its ecological advantages to establish a premier venue for brand events.

Yuliangzhou is strategically situated at the heart of Xiangyang’s “one center and four districts” spatial framework. It boasts a well-connected transportation network and features a distinctive geographical landscape characterized by “a central bar and two islands, three surrounding waters, four close districts, and two mountains standing by the lake.” The total green area across the entire continent exceeds 13 million square meters, with blue-green spaces comprising over 75% of this expanse. The region enjoys year-round greenery and blooming flowers, offering picturesque scenery throughout all seasons. The water quality within the 30 square kilometers encircling the continent consistently meets or surpasses Class II standards year-round. Additionally, it benefits from high-quality Hanshui River water resources, establishing itself as a “natural cradle” for hosting events.

As a “premier venue” for hosting various events, Yuliangzhou has consistently embraced the overarching vision of “shaping its brand, gathering popularity, showcasing its image, and promoting its development” in recent years. The region is dedicated to creating a new cultural and tourism industry that is “full-time, comprehensive, suitable for all ages, and available year-round.” Through the integration of culture and tourism—where tourism highlights culture and competitions promote tourism—Yuliangzhou continuously expands its event scale while enhancing hosting standards. This commitment strengthens event quality as well as refines the event brand itself. Consequently, it showcases both the developmental potential and value of Yuliangzhou as an “urban green heart” in the field of cultural and sports events. To date, a total of 50 large-scale cultural and sports events have been successfully held in Yuliangzhou, attracting approximately 50,000 athletes, as well as numerous tourists from across the nation.